YouTube VTR (Benchmark 47%):
Denmark from a new angle
Foto: © Jacob Hansen
In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden, using FPV drones to create a dynamic and fresh image of Denmark.
The campaign was a co-branding collaboration with VISA, as a result of a data collaboration between the two organisations.
The aim of the campaign was to position Denmark as an attractive and easily accessible destination. In addition, the aim was to show that you can pay with VISA cards both in big cities and on the coast, at small as well as large payment points.
Foto: Jacob Hansen © Marsktårnet (2021) - Bjarke Ingels Group (BIG)
Foto: Jacob Hansen
Insights show that Swedes and Norwegians want to experience new sides of Denmark - but they also appreciate the familiar experiences and activities they know so well. This is reflected in the video, which balances between new and classic experiences.
Videos from the campaign
The campaign was launched in August 2022 in Sweden and Norway, running on YouTube, META, Snapchat and programmatic video.
About the campaign
Campaign launch: 22 August 2022
Target audience: Couples and friends 40+ in the city break segment
Markets: Norway and Sweden
Results
Facebook VTR (Benchmark 23%):
48%
Snapchat Reach:
472.446
Programmatic CTR (Benchmark 0,10%):
0,13%
See more examples of the marketing of Denmark
Contact us to learn more about the campaign
Senior Campaign & Partnership Manager
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Foto: VisitDenmark
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Foto: © Roar Paaske
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