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Campaign Cases

Foto: Daniel Villadsen

Explore some of the campaigns we've developed in collaboration with our partners.

The exhibition inside The Denmark Pavilion in Paris
Foto: Jacob Lisbygd, VisitDenmark

The Denmark Pavilion - Paris Olympics 2024

Showcasing the best of Danish business and Culture at the Paris Olympics 2024

Egeskov Slot
Foto: Kim Wyon

The Little Mermaid - Co-branding with Disney

Co-branding collaboration with Disney for the launch of "The Little Mermaid" in Norway and Sweden

Swimming in the pool at hotel Manon les Suites
Foto: © Jacob Hansen

Denmark from a new angle

In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden

Detour de France
Foto: Jacob Hansen

Detour de France (eng)

Showcasing Denmark as the biggest cycling race kicked off in one of the world's best cycling nations

Vahine from Cold Hawaii Surf Center at the coast of Klitmøller, Denmark
Foto: Mads Tolstrup

Coast and Nature - Winter Campaign

The campaign highlights the unique experiences Denmark offers in winter within the outdoor theme.

Photo of person picking ramsløg
Foto: Richard Clark

Gastro 2019-2022 (eng)

Unique collaboration to promote Danish food experiences for the benefit of both tourism and exporter

The Oyster King picking oysters in The Wadden Sea
Foto: Jacob Hansen

In the Business of Everyday Wonder (eng)

Launching our new campaign concept for the meetings industry

N8 Baltic Sea Cycle Route
Foto: Michael Fiukowski & Sarah Moritz

Baltic Sea Cycle Route - N8

3-year campaign on behalf of eight partners to promote the Baltic Sea Cycle Route

Kriss Kyle on the ferry Ida
Foto: VisitDenmark

Ride the Land of Everyday Wonder (eng)

High paced collaboration with Red Bull Media House to market Denmark in a brand new way.

The Infinite Bridge, Aarhus
Foto: Dennis Borup Jakobsen © Den Uendelige Bro (2017) - Johan Gjøde

Aarhus - Just Another City?

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

Iceland Balck Sand Beach
Foto: Vincent Urban and Max Neumeier

One Trip. Two Destinations. (eng)

Strategic co-branding collaboration with Icelandair to market Iceland and Copenhagen together.

Addressable TV Campaign (DE) - Hvide Sande
Foto: VisitDenmark

Addressable TV and streaming

In 2019, we ran our first ever segmented and regionally delimited TV-campaign with addressable TV an

The LEGO Movie 2 - logo
Foto: VisitDenmark

The LEGO® Movie 2 (eng)

A collaboration between VisitDenmark, Warner Bros. and LEGO built on the success from The LEGO Movie

Drone af cyklister på skovvej
Foto: VisitDenmark

Find Your Way (eng)

Joint effort with 9 destinations and 5 partners to promote Denmark as a cycling destination.

The Danish Girl
Foto: Universal Pictures

The Danish Girl (eng)

Co-branding collaboration on the Oscar-winning movie about Danish Lili Elbe.

Trolls - trailer
Foto: VisitDenmark

Trolls - Find your happy place in Denmark (eng)

Exclusive rights to brand Denmark globally as “Home of the Trolls”.

Finding Hygge in 24 days
Foto: VisitDenmark

Finding Hygge in 24 days - Christmas Calendar

Christmas campaign with SAS, 12 Stars Media, Reuters and 50 prize partners reaching 188 countries!

Heart of Denmark - OL i Rio 2016 - pavillon
Foto: VisitDenmark

Heart of Denmark - 2016 Olympics in Rio

A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.

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